Wireframes
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Case Study Gallery Treatments
Treatment A was ultimately chosen. The impact of the photography at initial glance made the gallery more emotionally appealing.A two-part project, the first phase we had to determine a way to display customers. The second part of the project was to create a layout for the case study. 
Case Study Detail Page
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As Fonteva’s list of customers grew, we needed references to demonstrate the value of Fonteva to larger organizations. The process starts at identifying customers with unique use cases of our product, interviewing key internal staff, developing content, and ultimately passing materials over to me to digitally bring the story to life.The Challenge
Fonteva needed a new way to convince decision makers the value on being on the Salesforce platform. Reviews of our product on the Salesforce App Exchange were great but not enough when selling a product that charged per license and an entire ecosystem (Salesforce).
By discovering the story of Fonteva's customers, we were able to humanize Fonteva as a technology through the experiences of the employees who used the platform.My Role & The team
The team consisted of me as the Lead Designer & Wordpress Developer, 2 content writers, the Fonteva CMO, and the Marketing Manager The Process
This project took over a year. We initially launched with 10 case studies. Within a year, we churned out 1 case study a month to ultimately 32.Project ProcessStory CollectionProduct User InterviewsContent WritingDashboard Building and Customer ReportingContent InventoryDesign
Event Landing Page
Variation 1 | Schedule time with specific individuals
Variation 2 | Component modification
To stand out from the sea of tech companies at conferences, we prioritized our digital presence to garner interest in our product prior to conferences. From scheduling time, to specifying the location of our booth, we mix knowledge articles and customer testimonials to promote prospects to plan around Fonteva’s attendance.The Challenge
Fonteva attends over 10 events a year. How do we prepare event attendees and ensure their agenda includes us? The marketing team determined that using a landing page specific to each event was the best way to capture leads and also push them into the larger Fonteva prospect funnel after the event was over.
Dreamforce, Salesforce user conference, Fonteva garnered over 1400+ in 2018. Using a landing page, we were able to inform attendees where we were during Dreamforce and also boost and maintained engagement with components specific to each event.My Role & The Team
I was the Lead Designer, Wordpress Developer, and Technical OwnerA Content SpecialistThe Director of Events
Gated Quick Tour
Utilizing a tool called Hotjar, I used heat mapping data to build out a low-fidelity wireframe. Once I
made my claims with the team, I developed the high-fidelity wireframe presented.
The Challenge
Fonteva has a robust marketing strategy for campaign attribution but when I first started, this specific PPC landing page needed a facelift.
With this new layout, we were more impactful added value content with third-party validation, while using an iframe to keep users on the page when they completed the form in hopes of boosting engagement or clickthrough to Fonteva.